There are plenty of reasons that have made 2019 a crucial year for SEO. Voice search, Virtual Reality and Augmented Reality, SEO services are some of the most innovative things that have stepped into the digital marketing space. That's why you have to stay with the trend to keep your marketing strategy up-to-date and help people to reach your brand easily.
Top 3 SEO Trends That Will Change the Online Landscape in 2019
1. Mobile-First Indexing
For the indexing and ranking purpose, Google will prioritize the mobile version of the web page and will provide you rankings and traffic accordingly. Since 2018, Google has been making statements to keep your website mobile-friendly. If you are using the search console, you might get the notification.
And mobile-first indexing doesn't indicate that the website should be mobile-friendly only, but a single website should be indexed in both the version, Mobile & Desktop. And once you migrate the website appropriately, Google will use the mobile versions for ranking.
So if you don't have a mobile-friendly website, do it first. This is the most crucial requirement if you want to stay in Google's SERP in a good position.
2. Page Speed
Page speed plays a crucial role to understand how much user-friendly is your website? Desktop page loading speed, as well as mobile page loading speed, plays an important role in the ranking factor.
If your webpage takes too much time to load, then the customer will leave the website. There are plenty of competitors available in the market, so if you don't provide appropriate service, they have too many other options.
You should check the page speed of desktop as well as mobile because both of these things play an important role in the ranking.
3. Brand As A Ranking Signal
Google generally uses online brand mentions in its search algo which is stated by the Gary Illyes, Google Webmasters, Trend Analyst.
Google first of all go through the unlinked brand mentions, and the algorithm considers your brand name as an entity.
Reputation, trust, advertising, complaint-solving, etc. are the most crucial things that matter a lot while Google considers your brand as a ranking factor. You have listed your brand at various reputed online platforms, these things will help you to make your business a brand. And Google can easily detect your brand and consider it as a ranking factor.